SCRATCH IT

Scratch it is an interactive art installation about information, art and society. An environment is created where the users can “scratch the surface” to access projected video footage. The installation serves as a metaphor for our quest to get information, to understand a place, a people or an idea.

Is it possible to reveal “the bigger picture”?

The Installation is composed of a series of interviews with Cuban media-artists, living in Cuba. Outside of Cuba, visitors of the installation are invited to use Cuban coins to scratch off a layer of paint, hiding the footage, to view the information. Each visitor uncovers an area, some leave a message, but ultimately all work together to uncover the full picture. The more is uncovered, the louder the voices of the Cuban artists get, making the information more and more incomprehensible. The initial silence turns into an unintelligible noise of information, experiences, opinions, …

The footage is  projected on a big screen, covered with a black rub-off surface hiding the interviews. Only when people scratch off the surface, they reveal the projection, infra-red light passes through the screen and the sound starts to increase.  The technical system consists of  LEDs directed on the surface of the screen. Behind the screen a camera connected to a computer, equipped with a camera tracking software, analyses the amount of infrared light coming through the designated area of each interview and rises progressively its sound. As a result of the visitor’s interaction a new artwork is produced every time the installation is exhibited.

TECHNICAL   SCHEME

Software: C++

INTERVIEWS

rewel-altunaga

naivy-perezfernando-lopezkevin-beovidesjorge-l-del-valleyusnier-mentado

Interviews:  A series of Videos were recorded in La Havana (Cuba) in June of 2009.

The full length of the interviews in the exhibition is around 5 min each and 9 interviews play simultaneously.

EXHIBITION

Photos

Video

scratch-it-exhibition














Exhibitions

HUMAN NATURE – ARS ELECTRONICA 09 FESTIVAL – LINZ AUSTRIA.

PUBLICATIONS

Catalog

CATALOG ARS ELECTRONICA 2009



HUMAN NATURE – ARS ELECTRONICA 2009

CATALOG OF THE ARS ELECTRONICA FESTIVAL 2009

Book: 431 pages, with pictures
Published: 2009
Language: English, German
ISBN: 978-3-7757-2498-2

Press

OBSERVER NEWSPAPER LINZ AUSTRIA










OBSERVER NEWSPAPER LINZ AUSTRIA

Links

  • Ars Electronica Festival 2009
  • Interview: Radio Fro: Freier Rundfunk Oberösterreich GmbH
  • Presentation: Dorkbot Valencia nº8


    • PRODUCTION

    Scratch it was realized by Jesus Cabrera Hernandez and developed at Interface Cultures, University of Art and Industrial Design. Linz, Austria

    Thanks to: Rewell Altunaga, Naivy Perez, Fernando Alonso, Kevin Beovides, Jorge L del Valle, Yusnier Mentado, Jeldrik Schmuch, Fabrizio Lamoncha, University of Art and Industrial Design Linz (Department of Interface Cultures) Austria, Instituto Superior de Artes (ISA) Cuba and Universidad Politecnica de Valencia (UPV) Spain.

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